Author Ava Pennington
Author Ava Pennington
Just do it and more.

Just Do It


Thirty-four years ago, Nike launched a new advertising campaign. Adding to their already iconic swoosh logo, Nike would quickly become forever associated with “Just Do It.”

As I consider the Holy Spirit’s role in my life, I can’t help but think of how “just do it,” or variations of this advice, relate to the Holy Spirit’s attributes. For example, He is my:

  • Encourager, who often nudges me out of my comfort zone with a persistent “You can do it.” The Bible tells us God gives encouragement (Romans 15:5). That’s not merely a factual statement. It’s also a statement I’m able to make from personal experience.
  • Convictor, who protects me from sin with the rebuke, “Don’t do it!” Jesus told His disciples a role of the Holy Spirit would be to convict the world of sin (John 16:8). When I read that verse, I’m reminded that convicting the world includes convicting me!
  • Comforter, who assures me, “You’re not alone as you do it.” The apostle Paul reminded the Corinthian church that we are comforted by God. But He doesn’t comfort us just to help us feel better. He comforts us so we can comfort others (2 Corinthians 1:3-4).
  • Helper, who reminds me, “I’ll equip you as you do it.” Someone once said, “God doesn’t always call the equipped, but He always equips the called. When I lean into the Spirit’s presence in my life, I’m able to do more than I thought I could, above and beyond my natural abilities.
  • Counselor, who says, “I’ll advise you as you do it.” James wrote that if any believer lacks wisdom, all we have to do is ask God for it. Sadly, all too often I plunge ahead, mess up, then come back to ask for the wisdom I need. Improvement is coming, slowly but surely as I learn to ask first!

And last but not least:

  • God, who indwells me and who declares “I am the one doing it.” God is always at work in me, for me, and through me. And He always gets all the glory!


Now it’s your turn. Can you add to this list of attributes along with a related version of “just do it”?
Add it to the comments!


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  1. Nancy E. Head

    God gives Himself to us in so many wonderful ways!

  2. Mary Sayler

    Ave, I pray all of us who are inclined to perfectionism , people-pleasing, indecisiveness, and/or self-sufficiency discover this post. Thanks and blessings.

  3. Jessica Brodie

    So good, Ava. I love the concept of Spirit as counselor: I don’t need to know what to say or do or even have the skills… “I’ll advise you as you do it.”

  4. Yvonne Morgan

    Amen Ava. Great ways to “do” our faith.

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